Marketing Management, Millenium Edition


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Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force.

Marketing Management, Millenium Edition

For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead. Convert currency.

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More information about this seller Contact this seller. Book Description Prentice Hall. Seller Inventory NEW Millennium Edition. Book is New, The cover has very light rubbing.


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Chicago, IL Michigan Ave. Streamline notifications across multiple channels and respond to customers in real time. Process management to build and automate sales processes, while also ensuring compliance from your team at every step.


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    Marketing Management, Millenium Edition Marketing Management, Millenium Edition
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    Marketing Management, Millenium Edition Marketing Management, Millenium Edition
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