Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force.
Marketing Management, Millenium Edition
For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead. Convert currency.
Add to Basket. Book Description Prentice Hall, Condition: New.
More information about this seller Contact this seller. Book Description Prentice Hall. Seller Inventory NEW Millennium Edition. Book is New, The cover has very light rubbing.
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